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Do you adore paying for a position in Google? Every month you
pay the price. Here are three great reasons why SEO is better than Paid Online
Marketing.
Not just in Dubai but approximately the world, Internet
marketing is fast becoming necessary marketing medium. If your business wants
to be a success you need to be Internet and marketing with all the strength and
gusto you have in you. If a business can productively marketing their
product or service internet then the next step is getting site visitors to get
sales leads.
A well prearranged and organized internet marketing consultant
will propose two avenues for online marketing, Search Engine Optimization and
Paid Online Marketing (Pay Per Click). Since all of Goggles lovely creature
updates Social Media plays a bigger role than still. Preferably you would
love to be able to afford both paid and voluntary marketing right? If
your budget doesn't allow for both campaigns then you are like the many other
businesses also on a budget.
What do you need proof that Internet marketing is truly effective?
The most ordinary phrase I hear is “But everyone knows who we
are and what we do” in relation to their business. This is just not true or
else every possible customer would already be beating down your door wouldn't they? There is always room for growth and if you sell a product or service then
there is always Internet marketing potential.
Why SEO is so much better than paid Internet marketing.
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1. SEO is a long term plan for your internet marketing.
Should you apply pay per click or other paid Internet marketing
then as soon as you stop paying your bills to the advertiser the traffic to
your website will stop. though you pay for setting up an SEO campaign with a
reputable agency often their other client’s results are so imposing it is
almost compelling to go with SEO instead. With SEO, should you stop paying for
the refinement a trustworthy firm strength charge at an ongoing rate, you might
only see a small leveling off of website traffic.
2. With pay per click marketing you pay for every visitor
delivered to your website whether they like your service or not.
With Search Engine Optimization your website will hopefully
appear high in the free search results and this will mean you do not pay for a
click through to your website – effectively once your SEO is setup every click
or visitor to your website is free.
3. False or fake click through.
In a study released in August 2007 it was gritty that 18% of
click through on pay per click links on Google were false. In other words this
could be competitor clicking through to your website just trying to cost you
money in advertising.
The psychology of clicking on sponsored links. If you appear in
both the paid and unpaid search results then you would see about 80% of your
website traffic come from the unpaid free SEO website links. There is a
psychology linked with consumers clicking on paid advertising links especially
if they are labeled as such, like in Google “Sponsored Links”. Searchers see
straight through this and know it is a paid advertising link. Consumer favorite
is placed on the freely generated results and links at a rate of 4 to 1.
Just a few more reasons that SEO is improved than paid online
marketing:
·
Over the period of
just one year the cost of starting an SEO campaign will be lower than
generating traffic using PPC. I have done client samples and tested this
many times. I was amazed at the results.
·
From a recent
newspaper article in Melbourne, Australia: investment a position in one
of the top three search engine positions for a competitive term is worth an
estimated $1.5 million. It was also shown that holding the top spot generates
3.5 times the traffic that the number two spot generate. There have been a lot
of studies. It is worth doing an plenty amount of research if the payoff
for good SEO is worth over a million dollars.
When it boils down to it a well execute Search Engine
Optimization campaign will get your website huge amounts of website traffic. Of
course selling the product or service is then the blame of the actual website
so make sure you couple your SEO with good design, clear and common calls to
action and correct marketing principles like color schemes and layouts. In my
opinion it is vital to get this SEO movement mix correct so talk to a of good
reputation SEO firm and gain some in order on how they can help you.
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