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The success of any
SEO is built on correct back links. And this carry out still makes sense, despite
of all innovations in search engine mechanisms. However, to make back links
work for raising the site ranks and attracting more visitors, they should satisfy
a range of supplies. Otherwise the investments into back link network are ineffective.
Moreover, the links to your site from the outside can lead to penalties and
total exclusive of from search results. This is the worst situation that anyone
can successfully avoid by regular back links monitoring.
Why should you track back links?
Inbound links (also called ‘back links’)
are the key tool in frequent SEO strategies. Everybody knows: the additional back
links the site has, the more visitors it receives, the better profit it brings.
That is why an average SEO specialist spends much time on gaining as many links
from other sites, as possible. The problem of back link analysis usually
appears only when the site loses traffic or gets penalties. Even using the
whitest SEO strategies doesn’t give defense from such kind of problems. BUT any
problem is easier to prevent than to solve. And this is the major clarification
for the need of tracking back links.
The deeper insight gives much more influence
for back link analysis:
1. Regular
monitoring of back links quality helps to exclude low-quality links that
impeach the standing of the website in the eyes of search engines.
2. Back
link reports help to avoid the lack of variety in sources and types of links
(search engines do not like sameness in this aspect).
3. Analyzing
back links you will directly see what sources bring better traffic, and
therefore, which investments are sensible and which ones are not. Smart budget
management is highly significant!
4. Back
links help to define the status of your resource. Recently natural back links
have become highly imperative for search engine ranks. They define how many
people consider your content attractive and useful.
5. Checking
competitors is also highly important advantage provided by back link tracking
You can see what sites refer to your major competitors and build up your own
presence in that niche.
In plain language, such monitoring helps
to define, whether your back link strategy works suitably, and if there is a
risk to be penalize by a search engine. It also shows likely directions of civilizing
website ranks.
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What parameters should be checked in link mass analysis?
Modern software and online services help
to track back links your site has in careful detail. You should focus on the
major parameters that have direct impact on website popularity, rank and strength
for search engines. These are:
·
The back link source
·
The back link status (broken or alive)
·
The back link rank
The sources of back links must be highly
diversified; as having links from one single reserve is too doubtful for search
engines. Moreover, it is not good for the website: the more sources are used
for attracting people from different niches, the bigger website spectators is.
The perfect back link strategy always implies diversification. Your back link
sources should be relevant: if the website linking to yours one is completely
from another service area, this will be highly doubtful for search engines.
The survival of broken links to your website
has two critical disadvantages: they annoy your possible customers and they
worsen your website rank position. Search engine algorithms detect them and
consider as irrelevant. It also creates risk of penalties. That is why you
should frequently track back links that lead to pages deleted or simply absent
on your domain, have mistakes in URLs and show various error messages.
The rank of websites referring to your reserve
influences on your own rank. The more high-ranked sites link to yours, the improved
your own position in search results is.
These are the key parameters that give
basic idea about the reason ability of having those back links. The list of
criteria for analysis may vary depending on your specific needs and
professionalism. The available information is simply limitless, and here you
need to think on what is important for your campaign. For example, if it is important
to develop the attendance in specific country, pay notice at how many back
links are from local domains.
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