Tuesday 14 April 2015

Trends in Digital Marketing 2015 - email marketing in dubai - Digital Marketing in Dubai-SEO

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Trends in Digital Marketing
In my conversation of trends in previous years I have explored modernism and trends in the use of digital marketing techniques at a top level, like content marketing, search, email and web development. But if I’m honest, the leading techniques don’t change that much. There is a problem of recitation the “usual suspects.” So this year, when I’m presenting trends I have been taking a look at tools and services to help digital marketing.

Digital marketing technologies to use in 2015

Many of the trends in digital marketing engage marketers applying new services, platforms and software to plan, manage and optimize their marketing, so in this part of the post I take a look at the technologies that I think will fuel digital marketing in 2014. I recently presented these at the Smart Insights Digital Impact marketing discussion and at a talk at the Brighton Digital Marketing Festival. 

Content Carnation Tools

With micro and visual happy giving the highest impact, tools to manage the creation and publication of this content from different sources become significant to fuel the content marketing machine.

Content Recommendation, Personalization, Re targeting and Effectiveness Review Tools

Even if you have won the battle to create outstanding content, site managers still have the challenge of connecting audiences with the most relevant content. Dynamic recommendation of the most applicable content for a visitor can assist here.
Examples include:
  • idio (B2B and B2C content recommendations)
  • Barilliance (Ecommerce content and offer personalisation)
  •  BrightInfo(cost-effective tool for content recommendations to boost conversions suitable for blogs)
  • DemandBase (B2B)
  • Monetate (Ecommerce)
  • Evergage (B2B and B2C)

Content distribution services

Here content sharing means organic and paid sharing via social networks. The tools featured here focus on organic distribution
  • Hootsuite
  • Sendible
  • Oktopost

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Integrated SEO, Content and Social Media Management?

There is a question mark here since this is an, as yet unattainable goal. The tools I advise here originated as SEO told for reviewing keywords and back links, but are now growing into social media and content management. They’re also featuring more management tools and workflow for multiple people in a tool. Analytics SEO is a leader in this area.
Examples include:
  • Moz
  • Raven Tools
  • Analytics SEO

API service addition and Hubs

APIs are integrations between different platforms. They are a key consideration in any type of tool you purchase here. No examples of tools in this section, rather efforts made by platform vendors to put together other services to add value to their own tools. CRM services are particularly strong at this as are analytics tools such Adobe Analytics (formerly in Monitored).

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