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What is content analysis?
Content analysis is a cautious look at your website’s obtainable content in order to ensure that it is pertinent and responsibility what you want it to do — i.e. drive traffic, contain the right kind of keywords, improve conversion, or increase customer appointment.
Content analysis is a cautious look at your website’s obtainable content in order to ensure that it is pertinent and responsibility what you want it to do — i.e. drive traffic, contain the right kind of keywords, improve conversion, or increase customer appointment.
Why does it matter?
It matters because “your content is your website”! Now and then, your website deserve a little “audit” action so you can find out what is right, what is wrong, and what needs to be changed.
It matters because “your content is your website”! Now and then, your website deserve a little “audit” action so you can find out what is right, what is wrong, and what needs to be changed.
What do I have to do?
All you need to do is to following these steps:
All you need to do is to following these steps:
Step 1
Get a content analysis tool like:
Get a content analysis tool like:
Google Analytics
Google Analytics is probably the oldest and most respected content/SEO analysis tool out there. The Google intended tool lets you do more than measure sales and conversion. It also gives you insights into how visitors find and use your website, and gives tips on how to keep them coming back.
Google Analytics is probably the oldest and most respected content/SEO analysis tool out there. The Google intended tool lets you do more than measure sales and conversion. It also gives you insights into how visitors find and use your website, and gives tips on how to keep them coming back.
Woo Rank
The free version of Woo Rank gives you a ton of data on manipulate content to improve your site’s online recital. It is a tool designed for website owners and in-house SEO teams, so it is moderately easy to use and understand. If you are a small business looking for an simple website auditing tool, Woo Rank is just the thing for you.
The free version of Woo Rank gives you a ton of data on manipulate content to improve your site’s online recital. It is a tool designed for website owners and in-house SEO teams, so it is moderately easy to use and understand. If you are a small business looking for an simple website auditing tool, Woo Rank is just the thing for you.
Screaming Frog SEO Spider
blaring Frog is a website crawler designed specially for content analysis and SEO. Within mere minutes, Screaming Frog gives you all the serious data on every URL on your website. It is best to just download it and take it for a spin. It also comes ready with an excellent “how to” user guide.
blaring Frog is a website crawler designed specially for content analysis and SEO. Within mere minutes, Screaming Frog gives you all the serious data on every URL on your website. It is best to just download it and take it for a spin. It also comes ready with an excellent “how to” user guide.
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Step 2
The over tools will give you exact information, and provide you with exportable data on CSV format.
The over tools will give you exact information, and provide you with exportable data on CSV format.
Step 3
Upload the exported data onto your selected content analysis tool.
Upload the exported data onto your selected content analysis tool.
Make sure the tool you use gives you
information on:
• Page Titles
• Page Visits (measure for at least three months, if possible)
• Bounce Rate
• Average Time on Page
• Number of Social Shares
• Conversion Data
• Page “Score” etc
• Page Titles
• Page Visits (measure for at least three months, if possible)
• Bounce Rate
• Average Time on Page
• Number of Social Shares
• Conversion Data
• Page “Score” etc
The above metrics will reflect whether
your site content is relevant or not. though a high bounce rate does not always
signify poor quality content, you should however review your site’s copy at
regular intervals. You should also keep your site’s graphics and formats as
up-to-date as probable
Step 4
Once you have an audit report you can move ahead to create an action plan.
• Rewrite pages or remove them from the site totally.
• Redirect page links to other pages. This is much easier for medium to large businesses since they usually have large websites.
• Create video content to increase user meeting etc.
Step 5Once you have an audit report you can move ahead to create an action plan.
• Rewrite pages or remove them from the site totally.
• Redirect page links to other pages. This is much easier for medium to large businesses since they usually have large websites.
• Create video content to increase user meeting etc.
Finally, a few general rules on making content analysis less common and less difficult.
• Keep your website content up-to-date with interesting, relevant, and well tagged copy.
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