Monday, 8 June 2015

Digital Roles You Require to Develop Your Business-social media marketing -digital marketing-internet marketing dubai

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1. The Digital Marketing Strategist:
The Digital Marketing Strategist looks at the big picture. Just similar to a usual marketing role, they put jointly the aims and objectives that the Digital Marketing team hopes to attain. They look at their aim market and choose which channels are best for outreach purposes. A good Digital Marketing Strategist will plan and work with an array of departments such as creative, content and technical. Our definition of a Digital Marketing Strategist is a Marketing Manager that has the aptitude to develop with the digital world and has embrace the technical changes.
2. The Analytic Technician:
Every business has a technical side. In the meadow of Digital Marketing, it comes in the form of data, analytics, coding and some areas of SEO. Google AdWords and other forms of Pay Per Click (PPC) Advertising can be very technical. Some of these modern tech-savvy pros can be all-rounders, while others may choose to specialize in one feature.

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Previous to when we went ‘digital’ with marketing, this type of employee would have been part of the IT team, accounts and/or even a software developer. Now they can use their geekiness to effectively reach and analyze markets.
3. The Community Manager:

The Community Manager, or else known as the ‘Social Media Manager’ role, is one that often has to wear a lot of hats. If there is no content team they may have to produce content for Social Media all along with writing the posts and responding directly to customers on the various Social Media channels. They have to be brilliant at Customer Service, as this is often a key task of the day-to-day management of channels, particularly Twitter and Face book. They have to be good at PR, know what to push out there and how to build an organization look good. Finally they have to be organized and build sure schedules are follow on multiple channels. This role is often a very hybrid role and takes a big shot that is flexible to handle well.

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2 comments:

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