1. The Digital Marketing Strategist:
The
Digital Marketing Strategist looks at the big picture. Just similar to a usual
marketing role, they put jointly the aims and objectives that the Digital
Marketing team hopes to attain. They look at their aim market and choose which
channels are best for outreach purposes. A good Digital Marketing Strategist
will plan and work with an array of departments such as creative, content and
technical. Our definition of a Digital Marketing Strategist is a Marketing
Manager that has the aptitude to develop with the digital world and has embrace
the technical changes.
2. The Analytic Technician:
Every business has a
technical side. In the meadow of Digital Marketing, it comes in the form of
data, analytics, coding and some areas of SEO. Google AdWords and other forms
of Pay Per Click (PPC) Advertising can be very technical. Some of these modern
tech-savvy pros can be all-rounders, while others may choose to specialize in
one feature.
Previous to when we went
‘digital’ with marketing, this type of employee would have been part of the IT
team, accounts and/or even a software developer. Now they can use their
geekiness to effectively reach and analyze markets.
3. The Community Manager:
The
Community Manager, or else known as the ‘Social Media Manager’ role, is one
that often has to wear a lot of hats. If there is no content team they may have
to produce content for Social Media all along with writing the posts and
responding directly to customers on the various Social Media channels. They
have to be brilliant at Customer Service, as this is often a key task of the
day-to-day management of channels, particularly Twitter and Face book. They
have to be good at PR, know what to push out there and how to build an organization
look good. Finally they have to be organized and build sure schedules are follow
on multiple channels. This role is often a very hybrid role and takes a big
shot that is flexible to handle well.
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