Email marketing trends

Email marketing is one of the easiest and cheapest ways to reach customers. Through email marketing you can reach your customers at any time in any place. Here are some new trends in email marketing from the best company of Digital Marketing in Dubai.

Subject should be short

Most customers receive emails on their mobile phone. Many of them won’t take patience to read the whole message. So it is better to have short subject for your email, as most smart phones only display the first several words of the email subject. It is good if you use six to ten words in your message.

Include the recipient name

People opened 2.6-percent more emails that included the recipient's first name than those without a name. So it’s good to use email marketing platform code to generate a personalized subject line that will attract the attention of recipients and engage them with your email.

Use pop

By including relevant bits of pop culture in your subject line can improve your open rates. People open emails with subject lines referencing movie titles and song lyrics more frequently than those with more traditional subject lines.

Avoid inbox overload

In addition to writing lengthy subjects, it is good to send out emails four to eight times per week, which accounts for their low open-rates. Stick with two to four emails per week to avoid flooding your customer’s inboxes.

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