Email
marketing is one of the easiest and cheapest ways to reach customers.
Through email marketing you can reach your customers at any time in any
place. Here are some new trends in email marketing from the best company
of Digital Marketing in Dubai.
Subject should be short
Most
customers receive emails on their mobile phone. Many of them won’t take
patience to read the whole message. So it is better to have short
subject for your email, as most smart phones only display the first
several words of the email subject. It is good if you use six to ten
words in your message.
Include the recipient name
People
opened 2.6-percent more emails that included the recipient's first name
than those without a name. So it’s good to use email marketing platform
code to generate a personalized subject line that will attract the
attention of recipients and engage them with your email.
Use pop
By
including relevant bits of pop culture in your subject line can improve
your open rates. People open emails with subject lines referencing
movie titles and song lyrics more frequently than those with more
traditional subject lines.
Avoid inbox overload
In
addition to writing lengthy subjects, it is good to send out emails
four to eight times per week, which accounts for their low open-rates.
Stick with two to four emails per week to avoid flooding your customer’s
inboxes.
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